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Lux Bio: The Rebranding of Nyoka with a name befitting a Cutting-Edge Life Sciences Company

We're so excited to share our new name with you.

Although we were very attached to our previous name, Nyoka, as we grew it no longer felt like the best fit, for a few key reasons.

  1. Pronunciation: Many didn't know how to pronounce the word which made first impressions and introductions a bit awkward. Instead of having curiosity about what we do as a company, the first thought was ' how the heck do I say this name?"

  2. Information: The name didn't immediately represent who we are and what we do. It was faiirly humbling to see our name in long lists of startups and realize our name communicated very little. Why would anyone want to learn more? Overall, the name itself drew more confusion than curiosity about what we do. Although there was symbolism we loved, it wasnt clearly communicated.

Our new name combines the fundamental core of who we are and what we do and hopefully makes communication much clearer.

What our new name means:

Lux - unit of light measurement, specifically the number of lumens per square metre. This is a measurement very important to us making devices that cast light

Bio - represents bioluminescence, biotech, and biomimicry, and overall commitment to sustainability

Our new logo is a firefly. One of the most well known and notorious bioluminescent creatures. The firefly (also known as a lightening bug) is found ALL over the world (except of course Antarctica) and has inspired many a scientist to study the amazing natural phenomena that is bioluminescence.

This new name coincides with some big news! We are moving into our own commercial space to begin manufacturing and will be launching our first commercial product to replace chemical lighting.

You'll be hearing a lot more from us soon.

Let us know what you think!


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